Affiliate Disclosure | UK Casino Top Online

Summary: How We Earn Revenue

UK Casino Top Online participates in affiliate marketing programmes. When you click a link to a casino on this site and subsequently register an account or make a qualifying deposit, we may receive a commission. This comes at no additional cost to you. Our editorial reviews and ratings are conducted independently of any commercial relationship.

1. What Is Affiliate Marketing?

Affiliate marketing is a performance-based marketing arrangement in which a website (in this case, UK Casino Top Online) earns a commission by promoting products or services of a third party (in this case, online casino operators). When you click a designated affiliate link on our site and take a qualifying action (such as registering and depositing at a casino), we receive a financial payment from that casino operator.

This is an industry-standard practice and the primary way that independent casino review and comparison websites like ours generate revenue to fund our operations, editorial team and ongoing research.

2. Which Links Are Affiliate Links?

All "Claim Bonus", "Play Now" and "Visit Casino" buttons and links on this Website that link to casino operators are affiliate links. These links are clearly presented as calls to action (CTA buttons). We do not hide or obscure the fact that these are affiliate links.

In HTML terms, our affiliate links include the attribute rel="noopener noreferrer sponsored" to disclose their commercial nature to search engines in accordance with Google Webmaster Guidelines.

3. How Does This Affect Our Reviews?

Our editorial team operates independently of our commercial operations. The following safeguards are in place to protect our editorial integrity:

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No Pay-to-Play Rankings

We do not accept payment for higher rankings or more favourable review scores. Our rankings are based solely on our assessment methodology.

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Independent Review Process

Reviews are written by our editorial team based on first-hand testing and research, not supplied by casino operators.

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Transparent Scoring

Our scoring criteria is published on our About page and applied consistently to all casinos regardless of commercial relationship.

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Balanced Coverage

We include both positive and negative aspects in every review. Casinos with significant player complaints or regulatory issues are not featured.

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Regular Updates

We regularly revisit reviews and will revise scores downward if a casino's standards decline, even if this reduces our affiliate revenue.

4. Types of Commission We May Receive

CPA

Cost Per Acquisition

A one-time payment when a referred player makes their first qualifying deposit.

Revenue Share

An ongoing percentage of the casino's net gaming revenue generated by referred players.

Hybrid

Hybrid Deal

A combination of a CPA payment and an ongoing revenue share percentage.

5. UK Legal Compliance

This affiliate disclosure is provided in compliance with:

▸ The UK Advertising Standards Authority (ASA) guidelines on online advertising disclosure.
▸ The Competition and Markets Authority (CMA) guidance on online reviews and endorsements.
▸ The Consumer Protection from Unfair Trading Regulations 2008.
▸ The UK CAP Code (non-broadcast advertising guidelines).
▸ UK GDPR data transparency requirements regarding affiliate tracking cookies.

6. Responsible Gambling Commitment

Our affiliate activity is limited exclusively to UKGC-licensed casino operators. We do not promote or link to unlicensed, offshore or grey-market gambling sites. We do not promote gambling to individuals who have shown signs of problem gambling, and we actively direct users to responsible gambling resources throughout this Website.

7. Questions

If you have any questions about our affiliate relationships or how our commercial activities may affect our content, please refer to our About Us page or Privacy Policy. We are committed to full transparency in all our commercial activities.